Opportunities to Succeed


Movies

Movies

Since this will represent an entertainment phenomenon there is the opportunity to film the entire event from a "behind the scenes design" stage, to the "actual construction" stage to the most exciting stage of all, which would involve a multiple camera setup for the surprise "first flight " stage. As in most movies this is a three act play with the star of the movie being the flying saucer. What is the cost for the average motion picture to be written, produced, promoted and released in Hollywood or on national television? Return on investment would be significant.

Advertising

Advertising

The future of advertising is in creating a spectacle. There are two ways to get a message across - the old way to pay for gross impressions in a world that requires multiple platforms or to receive free press. Imagine. How many newscasts, newspapers and magazines are staffed by assignment editors who are frantically searching for interesting stories every day? How many times have we seen the story about people seeing a strange object in the sky over the Chicago airport? Can you imagine how the surprise first appearance of "The World's First Flying Saucer" would be covered? It would go viral. It would first appear on YouTube, then radio, then on the cable news channels, then on the mainstream news channels and finally in print everywhere in the world. What value would that kind of exposure have for an advertiser? They could never buy that kind of advertising.

Promotion

Promotion

You are sitting in the stadium at The Super Bowl. Instead of The Goodyear Blimp appearing overhead, which everyone has seen hundreds of times, an enormous shadow appears over the football field. You look up to see a giant flying saucer with multiple lights, smoke and sound descending onto the playing field during halftime. The world's first flying saucer lands and a huge staircase descends as the most futuristic entertainment extravaganza appears right in front of you. Maybe this is how Lady Gaga will appear. This aircraft will make The Goodyear Blimp look like a Model T Ford. At the end of the show it may even take prize winners on board for a flight they will never forget. Maybe those prizewinners got their winning ticket from a cereal box, a cell phone or a can of Pepsi. Eventually everyone will be able to see and fly in "The World's First Flying Saucer" at Universal Studios, at Six Flags amusement parks or at Disneyworld.

Steve Satterwhite’s Rock-solid Gameplan